WE VALUE
LAND.
A personal brand for a Fraser Valley land specialist. Built around the value of a property—and what it means to the people connected to it.
Brand positioning · Messaging · Visual identity
Brand guidelines · Video · Social content
Stand out.
Stay connected.
Give Rajin’s growing personal brand its own identity while keeping a clear connection to BC Farm & Ranch Realty Corp.
Find the value
in the land.
Build the story around his exclusive focus on land sales. Retain the brokerage’s colours and choose typography that works alongside its identity.
One idea.
Across every touchpoint.
A connected identity, brand story, video and social system that make Rajin’s specialization clear.
A mark
rooted in land.
The less-than and greater-than symbols come together as a stylized plot of land. Strong, clear typography carries the name, while the colour palette maintains the relationship with the brokerage.
More than
a price.
“We Value Land” speaks to both financial and emotional value. The story communicates that Rajin understands and respects both.
The thinking.
The system.
Explore the identity and the visual language that brings the brand together.