A little colour.
A lot of
connection.

A community story expressed through a visual identity, social content and a mural created with The Neighbourhood Project and Workshop Salon.

OUR ROLE

Visual identity · Community messaging · Social content
Mural design · Stencil making · Painting

THE IDENTITY

Community,
at its heart.

A faceted heart brings the name and visual language together. The identity carries through community updates, partner acknowledgements and calls for support.

WORKSHOP SALON / MURAL / 2020

From boarded up
to belonging.

Workshop Salon approached The Neighbourhood Project during the COVID lockdown. Working together, we mapped out the message and design, then made the custom stencils and painted the storefront panels.

#INOURHOOD / MURAL DETAILSDESIGNED + PAINTED TOGETHER

50+

Individual stencils
hand traced and cut

3 DAYS

Spent preparing the custom stencils
with The Neighbourhood Project team

Workshop Salon boarded storefront before painting — 01 / THE CANVAS — BOARDED WINDOWS

Hand-cut custom mural stencils laid out on the floor — 02 / THE PREP — TRACE, CUT, REPEAT

Painting the Workshop Salon mural — 03 / THE PAINTING — LAYER BY LAYER

The team with the completed mural panels — 04 / THE RESULT — A SHARED EFFORT

ON THE STREET

A brighter
front door.

The finished panels brought colour to the storefront through the remainder of the downtown Vancouver 2020 lockdown.

The mural was also featured on Global TV.

Local stories.
A shared voice.

Community activity, partner support and neighbourhood updates become a connected stream of content, with the identity keeping the project recognizable across different stories.