← ALL WORKNATURE’S EDGE / EAST ABBOTSFORD
PROPERTY BRANDING. WORDS. WEB.

More than homes.
A sense
of place.

A brand, voice and marketing system for a community of 21 homes in East Abbotsford.

OUR ROLE

Brand identity · Brand voice · Website
Print & digital materials · Amenity map

01 / THE CHALLENGE

Give the place a story.

Citadel Property Inc. and RM Real Estate Team Ltd. needed a distinctive brand and voice to introduce their new residential development.

02 / THE APPROACH

Life in balance.

We built the identity and messaging around the community’s natural setting, connecting the brand with practical information about the homes and neighbourhood.

03 / THE OUTCOME

One connected experience.

A consistent presence across the website, print materials, maps and plans. A clear story supported by the details prospective buyers need to explore the development.

Nature’s Edge Life in balance brand signature
THE IDENTITYA visual language inspired by the natural setting.
IN PRINT

A story you
can take home.

The identity carries through printed materials, connecting the community’s character with a consistent presentation.

MAPS + PLANS

Make the
details clear.

Site plans, floor plans and a neighbourhood amenity map help prospective buyers understand the homes and their surroundings.

THE WEBSITE

The place.
The possibilities.

The website brings the brand, homes and community information together, giving visitors a way to explore what life at Nature’s Edge could look like.

BRAND + DIGITAL EXPERIENCEA consistent story across screens and formats.

A place worth
making memorable.

LET’S TALK