Healthcare / Brand family
Kai.
Two brands.
One connected vision.
We refreshed Kai Medical’s scientific identity and developed Kai Care’s more personal voice—bringing both to life through websites, packaging and communications.
EXPLORE THE TWO BRANDS
Brand refresh · Messaging & voice · Brand guidelines
Websites · Packaging · Social content
Kai Medical.
Clarity & confidenceBrand & website
Built on
what mattered.
A considered refresh kept the recognition of the original identity. A clearer visual system and voice brought it together across the website and everyday communications.
Kai Medical brand guide
The science.
The system.
Explore the identity, visual language and standards behind the medical brand.
TURN THE PAGES · OPEN FULLSCREEN FOR A CLOSER LOOK
Kai Care.
Knowing is caringVoice & packaging
Medical clarity.
Personal care.
Kai Care brings the brand directly to consumers. Softer shapes and a more approachable voice carry the same confidence into at-home testing and concierge services.
The test-kit packaging balances clear information with a calm, caring presence.
The digital experience
Knowing
is caring.
A clean website connects the product, the message and the brand—making the first impression feel informative and approachable.
Kai Care brand guide
One family.
A softer voice.
See how the identity evolves for a more personal audience while staying connected to Kai Medical.
TURN THE PAGES · OPEN FULLSCREEN FOR A CLOSER LOOK
Social content
A consistent
conversation.
A flexible template system brings health information, product stories and everyday updates into one recognisable feed.