← ALL WORKTOLLEFSON LAW / BRITISH COLUMBIA
IDENTITY. MESSAGING. WEBSITE.

A clear identity.
A powerful
purpose.

A brand and website shaped by the firm’s work in environmental, climate and public interest law.

OUR ROLE

Brand identity · Logo design · Brand messaging · Website

01 / THE CHALLENGE

Make the purpose visible.

The firm needed a distinctive presence that reflected its environmental focus and the seriousness of its work.

02 / THE APPROACH

Start with what matters.

We brought identity, messaging and web design together around the firm’s mission, with a breaking wave inspired by B.C. artist Rika’s coastal scenes.

03 / THE OUTCOME

A presence with meaning.

A cohesive identity and website that make the firm’s focus clear, with a recognisable visual language rooted in the West Coast.

THE WEBSITEA consistent presence across desktop and mobile.
THE IDENTITY

Rooted in
the coast.

The breaking wave connects the identity to the natural world. Gold and a restrained typographic system give it a distinct character across the firm’s communications.

THE BRAND BOOK

See it come together.

Explore the identity and the thinking behind it.

A purpose worth
making visible.

LET’S TALK
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ANNA KOSTUROVA