From story
to storefront.
An ongoing collaboration connecting Shopify, editorial content and email.

On the storefront.
Fresh homepage slides, new product listings and a welcoming signup experience. Keeping the collection current, from first look to checkout.


Editorial + email
From journal
to inbox.
Stories that bring the collection to life. Matching emails that carry the same idea into the inbox.
Explore the journalKeeping the
conversation going.
Campaign templates and automated emails that carry Anna’s brand through the customer journey.
Select an email example below

Journal to inbox
One story.
A connected experience.
A seasonal editorial translated into a matching, editable Omnisend campaign.

Campaign templates
Ready for the next edit.
Reusable layouts for bestsellers, seasonal collections, promotions and journal stories.

Customer automations
A warm welcome.
Thoughtful follow-through.
From first signup to cart reminders, post-purchase messages and reconnecting with customers.
Built within Anna’s existing brand, using the collection’s photography.