A brand.
A whole
wyld world.
Bringing positioning, identity, packaging and e-commerce together for an outdoor-minded mushroom brand.
Positioning · Messaging & writing · Visual identity
Packaging · Website & e-commerce · Brand applications
Bring it all together.
Stay Wyld had strong products, but its digital experience felt disconnected. The brand needed a clearer story and a consistent way to show up across packaging, communications and online shopping.
One idea. Every touchpoint.
We connected strategy, writing and design around an active, outdoor-minded brand. A flexible identity and product system carry that personality from the first impression to the product page.
A connected brand system.
A shared visual language and voice across the identity, product range and website. Distinct products, a recognisable family and a consistent foundation for future communications.
Recognisable.
Everywhere.
Two primary logo configurations. One distinctive mushroom mark. A colour palette that gives each product its own place in the family.
The same story.
From pack to page.
Positioning, writing and design come together in an e-commerce experience that connects the brand’s outdoor personality with clear product information.
