Big ideas.
Shared
possibilities.
A connected identity for the World Leisure Centre of Excellence at Vancouver Island University.
Brand development · Visual identity · Voice & messaging
Brand standards · Communication guidelines
Credible. And welcoming.
Create an identity that could speak to researchers, students and community partners while reflecting the Centre’s international role.
Connection at the centre.
We developed an identity and voice around collaboration and wellbeing, drawing colour inspiration from Vancouver Island and the Salish Sea.
A shared visual language.
A flexible system for research, education and community communications, with clear standards to keep the brand consistent.
Built to work
together.
Colour, typography, imagery and messaging brought into one practical guide.
The full picture.
Turn the pages to explore the complete brand guide.
One identity.
Room to adapt.
A family of logo configurations supports different formats while keeping the Centre and its university connection recognisable.
Research.
Education.
Community.
A local setting and an international mission, expressed through one connected brand.