← ALL WORKMEDISURE / BRAND + DIGITAL + PACKAGING
BRAND REFRESH / COMMUNICATIONS / DESIGN

Live Your
Everyday Best.

A connected brand refresh for an established medical device company, bringing its messaging, websites and product communications into one clear system.

Everyday family life featured in the MediSure brandMediSure — Live Your Everyday Best
OUR ROLE

Brand refresh · Messaging & writing · Brand guidelines
B2C & B2B websites · Social content · Packaging design

01 / THE CHALLENGE

A brand ready to grow.

Evolve MediSure’s messaging and visuals to reflect the company’s next chapter and connect with new audiences.

02 / THE APPROACH

Connect every touchpoint.

Work closely with the team to align the brand’s voice and visual system across consumer and business websites, social content and product packaging.

03 / THE OUTCOME

Clarity, across the brand.

A consistent set of communication tools, from an easy-to-use brand guide to clearer product information and websites built for different audiences.

THE BRAND GUIDE

A helping hand
for the brand.

Messaging, graphic assets and visual standards brought together in an easy-to-follow guide, giving the team a practical foundation for consistent communications.

01 / CONSUMER WEBSITE · MEDISURE.CA

Everyday information.
Easy access.

The consumer website combined an easy-to-update product store with educational resources, helping visitors find products and information.

02 / BUSINESS WEBSITE · MEDISURE LABS

A focused experience
for professionals.

A website for MediSure Labs in Dallas, Texas, brought the same brand foundation to its business audience.

SOCIAL + PACKAGING

Brand in everyday use.

SOCIAL CONTENT
The refreshed voice and visuals carried into a consistent presence across MediSure’s channels.
MediSure rapid test packaging and product identification system
PACKAGING
Developed with the sales team, a clear product identification system made the range easier to understand and key information easier to find.

Completed project. MediSure is no longer operating; the work shown here documents the brand and communications we created for the company.

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