A brand
with a voice.
As Canada’s newly legal cannabis market took shape, we worked alongside BZAM’s team for two years to develop its identity, messaging, packaging and first website for launch.
Brand development · Visual identity · Voice & writing
Packaging & products · Swag · Website design
Build the brand.
From the beginning.
Launch a distinctive brand in a newly legal market, where emerging government regulations shaped what cannabis brands could say and how their products could be presented.
Start with
the sound.
BZAM sounds like a word with energy. That became a creative thread for the brand’s writing and visual expression, developed alongside the team.
A connected
launch system.
Identity, voice, packaging, brand guidelines and a first public-facing website, built around a shared brand idea.
The details
behind the brand.
A closer look at the identity and the system developed for BZAM’s launch.
Expression,
within constraints.
A new market came with new rules. We worked within Canada’s cannabis packaging and communications requirements, balancing BZAM’s expressive voice with required product information and restrictions on brand presentation.
A digital
introduction.
We designed and launched BZAM’s first public-facing corporate website, introducing the company and the products it was preparing to bring to market. It brought the launch identity and voice into a connected digital experience.