CLIENT | BZAM Cannabis | Branding | Voice | Writing | Packaging & Products
No, it’s not an acronym, just a great word to say. And yes, it’s pronounced ‘BaZAM!’…but call us anything you like as long as you call us.
Onomatopoeia Def - Noun: the formation of a word from a sound associated with what is named.
BZAM itself sounds like an example of onomatopoeia, so Whoosh! we ran with it. Working with BZAM at its infancy stage we spent 2 years working with their team to help develop the brand, products, swag, voice and messaging for their initial vision & product/brand launch.
The trademark.
The BZAM logo
Here are the final four approved Trademark variants we developed for them, each for different uses.
These include: Trademark and Trademark + Product, both come with and without TM symbol.
See the Brand Guide below:
The packaging
The packaging
RESTRICTIONS APPLY
We created and developed the brand within the regulated guidelines of the Canadian market.
Some of the strictest regulations for cannabis sale, promotion and production exist in Canada. The health and safety of the consumer and those deemed too young to use are always the priority when designing in the cannabis marketplace.
Making sure the packaging is child-safe, and that their brand was adult focused in aesthetic and voice, and compliant to government standards yet unique and effective in hopes it will allow the company to grow and prosper in this highly regulated market space.
The website
BZAM website
We designed and launched BZAM’s first public facing website.
Working with the team at BZAM we created their first public facing corporate website, the site was a simple yet effective site profiling who the company was and what products they were launching for market.
